More about Sales and Marketing Management Short Programme
The part time Short Programme in Sales & Marketing Management course provides learners with broad fundamentals of Sales and Marketing. The part time Short Programme in Sales & Marketing Management course is broken into two sections, namely Sales and Marketing. The Sales component introduces the learner to the important concept of the Sales process. Focus is spent on the marketing mix, as well as the history and trends in marketing. The part time Short Programme in Sales & Marketing Management runs in the evening or on a Saturday.
• Introduction to sales & marketing • The three sales environments • Communication in sales • The Sales process • Sales & territory management • Technology in sales • The marketing concept • Marketing research • The marketing mix • Product management • Product development • The product lifecycle • Distribution in the marketing mix • Pricing decisions • Promotion