Workshop Information

Social Media Marketing Workshop

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The ability to strategise innovative social media solutions to support brand awareness, recognition and conversion  The recognition of your skills and social media intuition needed to support movement in your career path or business  The knowledge to impact the bottom line of any business by using social media as a powerful marketing tool. Facebook is now used by a quarter of all South Africans, while Instagram has seen the fastest growth of any social network in South Africa over the past year. 

Programme Content

  • Navigating the social media landscape 
  • Applying a social media content strategy 
  • Creating content that drives engagement 
  • Managing a social media community 
  • Advertising on social media 
  • Measuring and optimising a social media strategy 
  • Social media marketing management 
  • Consolidating a social media marketing strategy 
  • Online Reputation Management (ORM), consumer insights and measurement Social media strategy and marketing integration 

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