The ability to strategise innovative social media solutions to support brand awareness, recognition and conversion
The recognition of your skills and social media intuition needed to support movement in your career path or business
The knowledge to impact the bottom line of any business by using social media as a powerful marketing tool. Facebook is now used by a quarter of all South Africans, while Instagram has seen the fastest growth of any social network in South Africa over the past year.
Programme Content
Navigating the social media landscape
Applying a social media content strategy
Creating content that drives engagement
Managing a social media community
Advertising on social media
Measuring and optimising a social media strategy
Social media marketing management
Consolidating a social media marketing strategy
Online Reputation Management (ORM), consumer insights and measurement Social media strategy and marketing integration