Course Content
  • Introduction to Sales & Marketing
  • The three sales environments
  • Technology in Sales
  • The marketing concept
  • Product development
  • The product lifecycle
  • Communication in sales
  • Marketing research
  • Distribution in the marketing mix
  • The Sales process
  • Sales & territory management
  • The marketing mix
  • Product management
  • Pricing decisions
  • Promotion

Sales and Marketing Management is offered at:

Centurion (Bank Avenue) Campus

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